Marketing Playbook

Glossy spoke to executives behind top brands, retailers and incubators about the growing competitive advantage found within in-house content or creative studios. Reducing the turnaround of everyday asset needs, like product imagery or social media content, allows brands to move quicker and with fewer limitations, while a consistent setting allows for more effective collaborative content creation and live selling. But can an internal set-up completely reduce the need for outside creative agency partnerships? Some brands say yes.