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Marketing Playbook
How NYX Professional Makeup approaches viral digital marketing: ‘When Gen Z feels nothing, they do nothing’
Nov 12, 2024
What’s the secret behind going viral on social media? Denée Pearson, global brand president of L’Oréal-owned NYX Professional Makeup, joined Glossy on stage in Napa on Monday to discuss the tenets of virality, including the illusive gut feeling.
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