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Marketing Playbook
From Tube Girl to Sophia the Robot: Inside Boss’s tech-fueled runway show
Oct 10, 2023
Ahead of the brand's September 22 fashion show in Milan, Boss's marketing and set design teams leveraged AI and technology to pull off their vision for a “Techtopia” setting. The office-style spring 2024 collection, along with the technology-led set, were meant to represent the workplace of the future where AI, nature and humans will work together.
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