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Marketing Playbook
Research Briefing: South Korea’s Coupang throws Farfetch a lifeline during turbulent holiday sales season
Dec 21, 2023
In this edition of the Glossy+ Research Briefing, we analyze Coupang's decision to purchase the struggling digital marketplace Farfetch as the importance of digital sales increase for marketers as seen in data from our 2023 holiday marketing and commerce report — especially during a rocky fourth quarter for luxury brands.
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