Marketing Playbook

There are more than 16 million Americans who suffer from rosacea, but reaching these shoppers has been increasingly difficult for brands that offer products tailored for their reactive, sensitive and redness-prone skin type. As of this week, the rosacea-focused corner of the beauty industry is likely to expand thanks to the National Rosacea Society’s new Seal of Acceptance. Brands like Skinfix, Laura Gellar and Prequel are among the first adopters to earn the new seal.