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Expansion Strategies
German value beauty conglomerate Cosnova breaks $1 billion in yearly sales, expands US footprint
Feb 6, 2025
Cosnova, the German beauty conglomerate behind value makeup brands Essence and Catrice, announced Thursday it had surpassed the $1 billion yearly sales threshold in 2024. It began targeting this sales goal last year amid U.S. expansion. Essence’s best-selling Lash Princess Mascara sells for $4.99 DTC and through Amazon, Target and Ulta Beauty.
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