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Guide: TikTok strategies and the Gen Z consumer
By Ben Holding
Oct 19, 2022

As Gen Z consumers dominate more of the digital marketplace, marketers are seeking new ways to foster engagement. This audience is looking to connect with brands that share their values, paying close attention to those that offer authentic experiences. Naturally, TikTok is becoming the marketing platform of choice. Yet TikTok is unlike any social platform […]

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    What is the future of e-commerce?
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    The brand marketer’s guide to the customer journey
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    Report: A complete beauty influencer marketing guide
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    Report: Seven strategies brands need to retain loyal customers this year
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    Virtual Event: Achieving influencer marketing success in 2022
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    Report: The advertisers guide to light e-commerce
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Podcasts See More
The Glossy podcast
Week in Review: COP27, Nike’s Web3 launch, lowered holiday spending

This week, COP27 revealed the dire need for more urgent action from the fashion industry to reduce emissions. Amid brands' lofty promises, greenwashing is still common and many big brands are raising, rather than reducing, their emissions. Also, Nike launched its big web3 project, called .Swoosh, and retailers in the...

By Danny Parisi
Nov 18, 2022
  • The Glossy Beauty Podcast
    Slatkin & Co.’s Harry Slatkin on staying entrepreneurial while building billion-dollar brands
  • The Glossy Fashion Podcast
    Jennifer Meyer: ‘I would not have my business’ without retail partners
  • The Glossy podcast
    The Glossy Fashion Podcast
    Week in Review: Johnny Depp’s Savage x Fenty cameo, The RealReal’s profitability push, Condé Nast sues Drake
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Events See more
  • 31
    May
    Naples, FL May 31-June 2, 2023
    Glossy Future of Fashion & Luxury Summit

    At Glossy’s Future of Fashion & Luxury Summit, leaders from the industry’s most influential brands will share their current strategies for marketing, merchandising and beyond.

  • 13
    Nov
    Santa Barbara, CA November 13-15, 2023
    Glossy Beauty x Wellness Summit

    At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will share their strategies and how they're future-proofing for the next generation of consumers.

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