Partner Resources

How luxury and premium brands are achieving success on TikTok

By Emma Goodwin

Aug 3, 2023

TikTok’s exponential growth has coincided with — and fueled — a new era of social media. The platform’s embrace of authenticity has vastly impacted how brands approach their social media and influencer marketing strategies. And yet, while standout brands such as Elf Beauty and American Eagle have seen massive success on TikTok, some luxury and premium […]

Podcasts See More

Fashion
Kurt Geiger CEO Neil Clifford: Private equity is ‘underrated’
Aug 16, 2023 • 4 min read
The Glossy Week in Review
Week in Review: Allbirds struggles, Victoria’s Secret brings back old models, British stylists unionize
Aug 11, 2023 • 1 min read
The Glossy Beauty Podcast
Covey co-founders Emily DiDonato and Christina Uribe: Our customer ‘doesn’t want to go down the skin-care rabbit hole’
Aug 10, 2023 • 3 min read

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Events See more

13
Nov

Santa Barbara, CA November 13-15, 2023
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will share their strategies and how they're future-proofing for the next generation of consumers.
1
Mar

Los Angeles, CA March, 2024
Glossy Beauty Pop
Join us for Glossy Beauty Pop in LA, where we are offering brand leaders and influencers the chance to come together for a collaborative day of meetings, intimate discussions, panels and the networking needed to build your brand.