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Guide: TikTok strategies and the Gen Z consumer

Oct 19, 2022

As Gen Z consumers dominate more of the digital marketplace, marketers are seeking new ways to foster engagement. This audience is looking to connect with brands that share their values, paying close attention to those that offer authentic experiences. Naturally, TikTok is becoming the marketing platform of choice. Yet TikTok is unlike any social platform […]

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The Glossy podcast

Week in Review: COP27, Nike’s Web3 launch, lowered holiday spending

This week, COP27 revealed the dire need for more urgent action from the fashion industry to reduce emissions. Amid brands' lofty promises, greenwashing is still common and many big brands are raising, rather than reducing, their emissions. Also, Nike launched its big web3 project, called .Swoosh, and retailers in the...

By Danny Parisi

Nov 18, 2022

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Events See more

31
May

Naples, FL May 31-June 2, 2023
Glossy Future of Fashion & Luxury Summit
At Glossy’s Future of Fashion & Luxury Summit, leaders from the industry’s most influential brands will share their current strategies for marketing, merchandising and beyond.
13
Nov

Santa Barbara, CA November 13-15, 2023
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will share their strategies and how they're future-proofing for the next generation of consumers.