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Week in Review: Allbirds’ struggles, Hermès’s watch expansion, Beyoncé’s cowboy moment
This week, we talk about Allbirds’ precarious financial situation, including how it got there; Hermès’s efforts to expand its watch business and the impact of “Cowboy Carter” on fashion’s cowboy and Western aesthetics.
Fashion Briefing: The glut of applicants is making hiring good fashion talent a difficult task
Companies across industries are taking advantage of the strong labor market and working to fill out their teams. But as Glossy spoke to fashion brand executives over the last week, it became clear that finding good talent is an increasingly difficult task. The executives agreed that we’re in an employer’s market, but they also said that sorting through the huge number of job applicants and picking out worthwhile candidates is more challenging than ever.
Why brands are taking a less-is-more approach to marketing
In an era where a brand’s message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing.