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Video: Deepica Mutyala, Teni Panosian and Claudia Sulewski on leveraging their social followings to build brands
At Glossy’s Beauty Pop event hosted in Los Angeles last month, Live Tinted founder Deepica Mutyala, Monday Born founder Teni Panosian and Cyklar founder Claudia Sulewski discussed their respective experiences of leaping from influencer to founder and adjusting to life as the leader of a brand.
Maison Margiela aims to drive loyalty with new phygital product launch
This week, both Maison Martin Margiela and the digital fashion startup Mmerch launched web3 products catered to collectors.
Jergens introduces ‘And Just Like That’ star as brand ambassador
On Wednesday, Jergens announced a collaboration with Ari Parker and kicked off its Mother’s Day campaign featuring the actress, who stars on the HBO show “And Just Like That.” Parker worked with fashion jeweler Adina Eden to co-design a limited-edition bracelet inspired by Jergens’s most identifiable scent, Cherry Almond.