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Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials
Before becoming Lilly Pulitzer’s CEO eight years ago, Michelle Kelly had been with the company for 12 years. That experience helped set her up for success as the company’s leader, she said on this week’s Glossy Podcast.
Glossy+ Research 2024 Influencer Index: The level of engagement top influencers can harness for brands
To measure the impact influencers have on consumers’ purchasing behaviors, Glossy+ Research analyzed the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the influencer marketing trends for the year ahead.
Period care gets a Gen Z edit with the launch of Cycl
With period care becoming a less stigmatized subject, the category is experiencing steady growth, opening the door for new brands to enter the market. One of the newest brands comes from Zoe Leffler, a 15-year-old whose wellness brand Cycl launches exclusively in all Target doors and on Target.com on May 1.