With so many options for purchasing beauty products online, multiple factors are in play to drive a customer to choose one brand over another. According to a recent consumer survey conducted by PFS, 65% of shoppers say convenience is the most important reason they are more likely to purchase beauty products online.
In response, beauty brands are inspiring loyalty through a seamless omnichannel approach, giving close attention to not only the purchase but also packaging and returns experiences. By eliminating channel conflict, ensuring brand representation upon delivery and simplifying the processes consumers experience when they shop, beauty brands are striking a balance between personalization and convenience to capture long-term loyalty.
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Sponsored by: PFS