Webinar: Spoiled for choice: Combat cart abandonment

Consumers are gravitating towards the digital space in their droves, but it is becoming increasingly difficult for them to navigate through the choice of products on offer. In fact, recent research has shown that 56 percent of consumers have abandoned a website purchase because it was too difficult to find the right product.

Consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service?

Join Sarah Assous, SVP of marketing at zoovu, and Nicole Leinbach Reyhle, founder and publisher at RetailMinded.com, on Wednesday, July 17 at 12PM ET as they explore the following topics:

  • How AI and machine learning can increase purchase-decision confidence by 81 percent
  • How to replicate the effectiveness of an in-store consultant across your digital channels
  • The shifting expectations of today’s health and beauty consumers
  • How brands like L’Oreal, Clairol and Moroccanoil are using conversational AI to offer guidance to consumers

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