Now more than ever, it’s important for e-commerce businesses to understand and prioritize their customer’s online journeys. When an experience is hijacked, it can result in negative repercussions — something that home-improvement retailer Build.com learned firsthand.
Determined to find a solution to their predicament, the team at Build added a simple line of code that would not only lead to an uplift in conversion rate, but would also give their customers the clean shopping experience they had come to expect from Build.com.
Join Patrick Berry, senior director of technology at Build.com, and Ellie Tamari, customer hijacking prevention advocate at Namogoo, on Wednesday, April 24 at 12pm ET as they explore the following topics:
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