Sponsored by Pixlee

Online purchasing behavior is changing. Fewer customers are responding to traditional marketing and celebrity endorsements, while more brands are seeing ROI from community-driven marketing tactics such as user-generated content (UGC) and micro-influencer campaigns.

Pursuing increased engagement, returning customers and quality content, marketing teams are mirroring strategies that have paid off for beauty brands such as Morphe. The online cosmetics brand, which has more than 10 million Instagram followers, has used UGC to achieve a 2x increase in conversion through emails and a 33% increase in conversions overall.

This new guide from Pixlee delves deeper into how Morphe strategizes and executes community marketing, from onboarding influencers to showing off diverse looks while staying on brand.

Download this report to learn:

– How to choose the types of UGC imagery to include in campaigns

– Why merging ratings and reviews with UGC is important in giving shoppers a well-rounded view of products

– How to make TikTok content shoppable