Media buyers, publishers, ad exchanges and agencies often wait to get paid, and sometimes their vendors pay them less than what they’re owed — and in unpredictable times, either event can have an outsize impact on needed revenue. As digital media pros decide where to invest and with whom to partner, a detailed understanding of payment dynamics is more critical than ever.
This new report takes a deep dive into Q2 trends when it comes to payment fulfillment for publishers and beyond, offering insights into how frequently payments arrived on time, how often companies pushed to extend payment terms and how trends have evolved year-over-year.
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