Social media has forever changed the face of beauty marketing. Savvy brands have been able to utilize visually-focused social platforms to tell stories, engage with consumers and connect with influencers.
And when success now comes in the form of frequent shares and user-generated content, beauty brands of all sizes are spending more and more on social. However, across all channels, one question lingers: just how exactly can one measure social media ROI?
In this guide you will learn:
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