Brand collaborations with beauty influencers are among the most popular campaigns on Instagram, YouTube and TikTok. These campaigns are able to hit a sweet spot for customers by combining the spirit of a celebrity endorsement with the feeling of getting product recommendations from a trusted and relatable friend.
When a beauty influencer creates content for a brand, their reputation and authority is on the line, making their followers more likely to trust their opinions over messaging from branded ads. For beauty brands, leveraging the right creators can help them cut through the social media noise and capture new and engaged customers.
This guide provides a crash course on influencer marketing for beauty brands, from the types of campaigns influencers are best suited for to choosing the right person to collaborate with.
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