Understanding social ROI in the beauty industry

With the explosion of social media, today’s beauty consumer is more visually-focused than ever. Smart beauty brands know how to leverage these platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers.

However, despite a potential plethora of likes, shares and comments, one question still remains: how exactly can a brand effectively measure social media ROI?

In this guide you will learn:

• The four key attributes to keep tabs on for the most effective visual social media marketing
• The importance of visual communication for millennial consumers
• The five core KPIs for any social media marketing effort
• Real-life examples and industry snapshots showing which brands are on top of their visual social game

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