Mobile marketing: How customers prefer to engage with brands

Consumers are increasingly using mobile to engage with brands, from shopping via mobile wallet to receiving personalized messages and activating customer support by way of chatbots.

Vibes surveyed 1,000 U.S. smartphone owners to understand the most compelling trends in mobile usage to help marketers create the mobile experiences today’s consumers expect from brands.

Download this mobile consumer report to learn:

• What makes consumers subscribe and unsubscribe to mobile messaging
• The opportunities surrounding mobile wallets, from offers and promotions to loyalty cards
• Key statistics that show the importance of providing consumers with personalized, value-based mobile communications
• The unique concerns and priorities to consider when targeting a specific age demographic via mobile

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