Savvy marketers know that new customers can often be acquired via word of mouth recommendation. Through referral programs, beauty and fashion brands in particular can encourage brand advocacy and drive up their customer acquisition rates.
But while this strategy may seem simple enough, many brands struggle with implementing it successfully. In-house solutions can suffer from limited resources and slow feature development, while certain managed solutions lack sufficient brand understanding and support. To truly master referral marketing, a brand must first understand the basics and implement a strong foundation.
In this guide you will learn:
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