How fashion and beauty brands are uncovering pricing strategies to gain market insights

In a highly competitive retail market, profitability pressure affects each and every SKU. Shoppers are carefully picking the products they want and need, and their ability to quickly compare products, prices and offers with their digital devices has become a vital part of the buying process.

Product assortment and price point matter for fashion, beauty and luxury brands and retailers — and none of these details exist in a bubble. Developing assortments that resonate with customers at a price they’re willing to pay is only possible for brands and retailers that are properly benchmarking themselves against competitors, using data and their own digital tools to do so.

Download this new guide from Centric Software to learn more about:

The key questions brands and retailers must ask about their offerings
How brands are leveraging accurate, real-time data to formulate their pricing strategies
Why a multi-prong pricing strategy requires both competitor insights and consumer analysis
How to pinpoint and maximize trends across assortments and prices