Product sampling has been around for decades, and there’s a reason why it continues to play a critical role in a brand’s marketing mix – it works. Across CPGs, 67% of consumers purchase the products they sample. While the pandemic has changed sampling strategies, like everything else, it’s still an important tactic to consider in today’s shopping ecosystem.
Many of the world’s leading brands have now pivoted to digital methods of sampling to reach and keep their consumers in the current landscape. This data-driven approach to sampling is enabling brands to reach their targeted audience and delight them with the unique opportunity to physically experience their products in the comfort of their own home.
This new report from Sampler.io highlights how what was traditionally a one-time interaction in-store has transformed into a personalized and lasting relationship with a brand’s highest value consumer.
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