For apparel brands, sizing can impact every aspect, from product creation to the customer experience. By utilizing AI sizing technology to improve apparel fit, brands are enhancing shopper satisfaction — all while bettering supply chains, minimizing returns and supporting sustainability efforts.
By addressing some of the most common challenges shoppers face, AI-powered apparel sizing solutions — whether online or in-store fitting aids — have the power to impact conversion rates significantly. Furthermore, fashion brands with a consistent and helpful approach to sizing create a cohesive experience through tailored recommendations, a smoother path to purchase and fewer returns.
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