Decoding influencer marketing

A successful influencer marketing campaign takes more than just broadcasting your message to a large following. Without a truly influential social media user at the helm of your campaign or a sound understanding of legal parameters, your marketing efforts could fall flat.

As influencer partnerships become more and more common, the rules and structure around this element of marketing strategy are becoming more defined. With new legal processes being put into place and influencers wising up, it’s more crucial than ever that brands become educated on best practices.

In this guide you will learn:

• Effective ways of choosing the right influencer for your brand, including the most important aspects to focus on
• How best to measure and assess the ROI of your influencer activations
• Everything you need to know about micro-influencers, providing you with a valuable competitive edge
• The essential FTC compliance “cheat sheet” to avoid fines and legal issues

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