Fashion

As Percival plans to go global, with a particular focus on expanding in the U.S., founder Chris Gove doesn't want to go back to VCs to raise cash. Instead, he’s asking Percival’s customers to help invest in the brand’s future. As part of a crowdfunding campaign that went live on Thursday morning, Percival customers can invest cash into the brand through a campaign on the crowdfunding website Crowdcube. As a result, they'll receive perks, some of which will last for a lifetime.