How owning its manufacturing drove Buru’s profitable growth
Buru owns its own “microfactory” in Los Angeles where a team of 40 people including sewers and pattern makers assemble the brand’s small batch dresses, jackets and tops. The vertical integration allows for all sorts of benefits, including shorter production times, no delays in receiving products due to shipping problems and the chance to correct errors early, according to the brand’s founder and CEO, Morgan Hutchinson. But that team was built up slowly and without any outside funding.