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Fashion

Annie’s Ibiza turns its U.S. debut into a holiday retail experiment

How Annie’s Ibiza is leveraging the holidays to drive traffic to its first US store

By Zofia Zwieglinska

Nov 3, 2025

Annie’s Ibiza has brought its signature partywear to New York with a SoHo store heavy in holiday sparkle, marking the next phase of the cult label’s global expansion.

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