Amid layoffs, Saks Fifth Avenue sees menswear business as path to growth
The Saks Fifth Avenue flagship in Manhattan hosted a swanky party featuring NBA player James Harden last week, in celebration of the company’s renewed commitment to the men’s business. The party commemorated the opening of the newly renovated men's section on the seventh floor, the addition of over 125 new men's brands like Rhone, Loewe and Jacquemus to Saks.com, and the launch of a new men’s brand ambassador program called The Saks Man.