Ad rendering preventing in staging

Ad position: web_leaderboard_
search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
e-commerce
Fashion

Glossy Research: How brands are strategizing around the move to e-commerce

By Erin Cunningham
Jun 13, 2019
  • Facebook
  • Twitter
  • LinkedIn
  • Reddit

Glossy+ members stay ahead of the rapidly evolving fashion and beauty industries with access to exclusive content, like our quarterly research reports.  In our newest edition, we surveyed beauty and wellness insiders to explore how their business models are evolving as the retail landscape shifts. Here’s a snippet of what we found. To read the full report, click here to become a Glossy+ member.

E-commerce is a flooded market, with countless destinations for shoppers to choose from. As a result, brands must diversify to attract customers and bolster sales.

According to a Glossy+ survey of 83 executives from Glossy+’s proprietary research panel of fashion (44.6%) and beauty and wellness (48.2%) industry insiders, 32.5% of industry insiders make 100% of their sales online, while 30.1% see just 1% to 24% of sales made online, highlighting the fact that the majority of companies tend to prioritize either e-commerce or brick-and-mortar, not both.

To read the rest of the report, become a Glossy+ member here.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Ad rendering preventing in staging

Ad position: web_rightrail_pos1
Related reads
  • Fashion
    Weekend Briefing: Brands are pushing crypto despite volatile market conditions
  • The Great Mall Overhaul
    The future of UK malls is ‘hyperphysical’
  • Fashion
    Week in Review: COP27, Nike’s Web3 launch, lowered holiday spending
Ad rendering preventing in staging

Ad position: web_rightrail_pos2
Latest Stories
  • Fashion
    Weekend Briefing: Brands are pushing crypto despite volatile market conditions
  • Beauty
    The Tom Ford acquisition is all about fragrance
  • Member Exclusive
    Bubble’s Shai Eisenman: 80% of Gen Z consumers ‘prefer to shop in-store for skin care’
Ad rendering preventing in staging

Ad position: web_bfu
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.
Go to mobile version