TikTok remains the hottest spot for fashion, beauty and luxury. It is at the center of the conversation for brands and their ultra-loyal customers, and it is the uncontested destination for new-product discovery.
In 2023, it is also a place where marketing teams are learning and perfecting the art of creating authentic content across multiple media. And what they’re learning is transforming how they’re taking their creative to audiences everywhere.
Brands: Apply to attend this live virtual forum on March 15 at 1 p.m. EDT as Glossy puts a lens on TikTok, unpacking how the hottest channel for beauty, fashion and luxury brands continues to create outsized results for advertisers — and how it will change and evolve in 2023.
In a series of editorially led sessions sponsored by QuickFrame by MNTN, join Glossy editor-in-chief Jill Manoff as she gathers a panel of experts to unpack:
• What’s next for influencer marketing on TikTok
• Advertisers’ short-form video success stories — and what marketers can learn from them
• How marketing teams are leveraging TikTok as a video lab for reaching beauty, fashion and luxury audiences on platforms like connected TV.
Mallory Goodmanvp, brandglow recipe
Michelle Millersvp, global marketingk18 hair
Somer Tejwanisvp, global marketingtoo faced cosmetics
Emma Henryplatform partnerships managerquickframe by mntn
March 15, 2023
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1:00 pm
Opening Remarks & State of the Industry
Join the Glossy team as we go over the key challenges that beauty and fashion brands are facing on TikTok.
Jill Manoff
editor-in-chief
glossy
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1:10 pm
Building an Owned Presence on TikTok
It’s no secret for brands that building up a follower count can be a challenge. While this often means relying almost solely on influencers, some brands have been able to join the club of those with over 1 million followers. In this session, Too Faced’s Somer Tejwani will share how the brand has joined TikTok’s “millionaire club” in terms of follower count and built its own community on the platform. This will include discussions on how the brand conceptualizes content, hires team members with TikTok in mind, capitalizes on organic viral product trends, taps into the app’s features beyond short video, and more.
Somer Tejwani
svp, global marketing
too faced cosmetics
Liz Flora
Moderator
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1:30 pm
From TikTok to CTV (and beyond): Reframing TikTok as a video advertising laboratory
Fashion, beauty and luxury advertisers know that wherever video is playing, that’s where they should be. The challenge is how much to spend where — and making that decision while platforms and audiences keep expanding. In this sponsored session with QuickFrame by MNTN, we learn how they suggest successful brands leverage TikTok specifically as a video lab for reaching beauty, fashion and luxury audiences. They’re testing and optimizing, then taking the creative that emerges to CTV and multichannel video campaigns (and identifying the high performers that help them narrow their investment in wiser ways).
James O’Brien
president, custom
Emma Henry
platform partnerships manager
quickframe by mntn
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1:50 pm
A Case Study on K18’s TikTok Strategy
In this session, we’ll discuss what it takes to execute a successful TikTok strategy with Michelle Miller, svp of global marketing at K18 Hair. Michelle will discuss how the brand works with influencers, the brand’s philosophy on gifting and how the young brand grew exponentially on TikTok in such a short period.
Michelle Miller
svp, global marketing
k18 hair
Sara Spruch-Feiner
Moderator
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2:10 pm
Executing a Successful TikTok Campaign
Join us as we hear from Mallory Goodman, vp of brand at Glow Recipe, for a case study about the brand’s viral campaign, from July of 2022, surrounding its Watermelon Dew Drops. We will dive into how Glow Recipe has leveraged the power of TikTok and various creators to create a buzz around the product, and the impact it had on the brand’s overall marketing strategy.
Mallory Goodman
vp, brand
glow recipe
Emma Sandler
Moderator
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2:30 pm
Closing Remarks
Contact
Are you a brand executive interested in speaking? Contact Cayley Smith for more information.
For sponsorship opportunities for other Glossy events, fill out this form.