Registration Opens

Opening Remarks & State of the Industry

We’ll kick off the event with a state of the industry as it pertains to the beauty and fashion space.

Mastering Omnichannel: Strengthening the Business with a 360-Degree Approach to Retail

E-commerce is gaining traction as a go-to fashion shopping channel, but that doesn’t negate the need for stores. Retailers have resolved that the in-store experience of trying on styles still plays into many consumers’ purchasing decisions. At the same time, in-store events and activations remain valuable marketing tools, and data collected in stores is informing strategies across channels. As brands continue to bring traditional store experiences, like consultations with stylists, to their e-commerce sites, they’re focused on allowing their customer to shop how they want while ensuring the company’s differentiators remain intact. In this session, Intermix’s Jyothi Rao will explain how Intermix has struck the right IRL-URL balance.

Finding the Right Post-Purchase Fit: Addressing Fashion’s Unique Opportunities to Keep Customers Shopping

Apparel brands have a unique challenge selling online–where returns are more frequent, and customer expectations are at an all-time high. In the latest parcelLab study, it was clear that many of the top apparel brands are missing the mark. This session will cover how fashion retailers can turn these challenges into shoppable touchpoints–leading to increased basket sizes, brand affinity, and personalization–by embracing a post-purchase strategy beyond simple confirmation emails and carrier tracking pages.

The End of the Generalist Brand: The Power of a Focused, Product-First Business Strategy

The current volatile retail environment has shed new light on the brand attributes that serve to safeguard a business and position it for long-term success. For example, great products with value that are built on expertise or innovation, versus white space, have continued to sell amid market highs and lows. At the same time, brands have realized the importance of prioritizing product-market fit and thoughtful expansion, rather than leaning on performance marketing and securing high valuations. In this session, Imaginary Ventures’ Nick Brown will discuss the power of picking a lane, ensuring demand, and differentiating via quality and authenticity.

The Future of Hair Care

Hair has always been a powerful category in the beauty industry but is currently undergoing a transformation shift. Key players like Olaplex are challenging traditional approaches to communication and selling hair products, especially online. Whether its Olaplex’s social media strategy through the use of professional stylists, or their latest AI team member, Kai where the brand is using today’s technology to tell a complex omnichannel story. Hear from JuE Wong, Olaplex CEO, on how the bond-building brand is staking a claim today by looking into the future.

Networking Break

Breakout Sessions

Pick from one of two sessions to dive deeper into:

Modern Commerce: Beyond DTC vs. Wholesale
The Next Era of Marketing

Lunch

Seizing E-commerce Momentum Post-Pandemic

Emerging out of the Covid-19 pandemic has provided brands ample opportunity to reflect on the lessons over the past two years. With the growth in e-commerce, brief shuttering of non-essential physical retail, and the rise of new platforms like TikTok, brands are now looking at how to keep any growth momentum going, solidify their omnichannel strategies and meet new customers in the process. In this session, Junior Scott Pence, Peace Out CMO and creative director, will speak about the brand’s growth over the past two years, what’s coming up over the next 12-months, and solidifying the brand’s e-commerce strategies.

Driving Omnichannel Acceleration in the Age of Privacy

Session Description: Retailers have access to rich, first-party data from multiple channels, yet most aren’t efficiently use that data to drive experiences. Now, privacy regulations and cookie deprecation are making omnichannel efforts even harder. Learn how the right strategy and technology lead retailers to successfully increase retention with high-value customers, create automated and streamlined customer segments, and build new data partnerships to diversify revenue

Beyond Omnichannel: Using Data to Pioneer the Future of Retail

According to Lori Coulter, the “omnichannel” integration of online and in-store sales channels is a step forward, but shopping that plays into one’s everyday life is the real future of retail. To get there, an abundance of data is key. In this session, she’ll explain how Summersalt has designed its tech stack and established direct feedback loops to ensure a constant flow of rich, actionable customer data. She’ll also break down how the brand is currently using that data to inform everything from its product fit and category expansion strategy to its production processes and marketing mix.  

Networking Break

Creating a New Omnichannel Experience

Maximizing Digital ROI for Growth: Driving positive results through creative testing

All Marketers want to feel certain the actions they’re taking will drive results. But sometimes it can feel impossible to guarantee this. With the right technology by your side, you can actually predict how your creative ideas and assets will perform before launching.

See how Dr Dennis Gross are doing just this with AI brand intelligence.

During this session, Lindsay Bausch, VP of Digital Marketing at Dr Dennis Gross, will walk you through the results of their latest creative testing, showing you how it’s helping them to guarantee the success of campaigns, maximize return and boost their relationships with customers.

The New Long-Term Plan: Taking a Nimble, Noncommittal Approach to Building a Brand

So much for the DTC brand recipe for success. The pandemic has proven that brand leaders should expect the unexpected – and that yesterday’s playbooks no longer apply. As such, brands are diversifying their product assortments, as well as their sales channels and models, and increasingly looking to data as they make business decisions across the board. In this session, Thakoon Panichgul will discuss how the direct-to-consumer model has evolved and how he’s taking a learn-and-do approach to growing the Thakoon brand.

3 Hacks for Navigating the Fast-Changing Economy with Creator Relationships

The US and global economies are in turmoil. Between the pandemic, global events, supply chain issues, volatile ad costs, and shifting consumer behaviors, many marketers’ strategies have been thrown out of whack. Content creators are the ticket to weathering this storm. In this 15-minute crash course, you will learn about how to lean on creators to help cut costs, grow your reputation, and reach new communities.

The Power of Community: Leveraging an Audience to Build a Fashion Business

With marketing costs at a high and the pandemic shedding light on the importance of community, brands are increasingly partnering with influencers with established, engaged audiences on marketing activations, product collaborations and beyond. At the same time, these digitally native creators are setting themselves up for long-term success by leveraging insights from their followers to build brands with mass appeal that are profitable out of the gate. In this session, Danielle Bernstein will discuss how she’s taken that several steps further by establishing multiple businesses and a variety of revenue streams while continuing to grow her follower base of nearly 3 million on Instagram alone.

Closing Remarks

We’ll wrap the day by recapping the key points discussed.

Glossy Glam Break + Cocktail Reception

Cocktails provided by parcelLab