Registration Opens

Opening Remarks

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

Elevating Brand Connection by Diversifying Influencer Communities

The rise of influencer communities has redefined connection and the path to purchase for beauty lovers everywhere. As consumers continue to seek out authentic brand experiences that shape their shopping habits, brands are leveraging their niche communities to create opt-in content that is engaging and inclusive to all. Hear from Sephora’s vp of marketing, social media and influencers Brent Mitchell, and Olympic sprinter and Sephora Squad member Kendall Ellis about Sephora’s unique approach to creating content that celebrates the inclusive future of beauty while elevating connection for all.

For The Lip Bar, Inclusive Beauty and Curated Experiences are the Perfect Match

Inclusive beauty company The Lip Bar was born out of a desire to create vibrant vegan lipstick in shades for every shopper. Personalizing content to each shopper based on their unique complexion and preferences can be difficult, especially without the right tools. Learn how The Lip Bar’s SMS-first approach enables them to provide personalized recommendations via 1:1 conversations with each unique shopper.

How Influencer Founders Stay Ahead of the Curve on Social

Influencing Beauty: Trends + Tactics From the Forefront of the Creator Economy

Influencer Marketing has become a key component of social commerce, but many brands are still challenged with demonstrating ROI, scaling campaigns, and getting access to the key insights they need to power a world-class Influencer marketing program. Join MagicLinks VP of Strategic Partnerships, Jennifer Piña, for a deep dive into key industry trends and insights from over 1,000 beauty brands and 25,000 Influencers and walk away with a tactical playbook to launch, scale, and optimize your own Influencer Marketing Program.

The Product Innovation Pipeline: From Inspiration to Realization 

In the competitive beauty startup landscape, unique products are key for capturing consumers’ attention and market share. In this session, Half Magic Beauty founder and ‘Euphoria’ lead makeup artist Donni Davy will walk us through her product development process, from the first idea spark to finding eco-friendly packaging options and inspiring consumers through creative campaigns and an emphasis on self-discovery, expression, and mental health.

How Do You Get the Most Out of Your Discounting Strategy?

Discounting can be damaging when done ineffectively, so how can beauty and wellness retailers maximize the value they gain from discounting strategies? Join Katie Hickey from Ometria to hear the do’s and don’ts for effective discounting. Find out how to avoid a ‘race to the bottom’ by taking a personalized approach, exploring value-add alternatives, and using this tactic to reward and drive loyalty, not one and done purchases.

Modernizing a Heritage Brand for the New Consumer

Networking Break

Challenge Board & Town Hall

Brands only.

Join us as we air out industry challenges and discuss possible solutions.

Sandbox Presentations

Let’s hear a few words from our partners:

Klaviyo: 5:20 p.m

Stella Rising: 5:30 p.m – Making the Wellness Connection

Perfect Corp: 5:40 p.m – Personalization in Beauty Tech with AI & AR

VIP Welcome Reception

By invitation only.

8-Minute Meetings

By invitation only

The 8-minute business meetings connect VIP beauty executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Join us for a cocktail to wrap day one of the summit, located at the hotel. Open to all.

Dinner with Strangers

No dinner plans? No problem. Join fellow attendees for a meal, located at the hotel. Costs are at your own expense.

After Hours Hangout

Join fellow attendees for a drink to wrap up day one, located at the hotel. Costs are at your own expense.

Morning Yoga

Sign up at the event registration desk.

Breakfast & Registration Re-Opens

Town Hall & Sandbox Presentations

Brands only.

9:35 am – Sandbox Presentation – Bambuser: Live Shopping: The Future of Ecommerce

Glossy Glam Break

Join our attending beauty and wellness brands for light networking over coffee and products. These brands will be on-site to introduce you to their unique brands and product selections.

Welcome Back

Wellness at Retail

As the wellness space continues to grow and consumers embrace more wellness routines, establishing a distinct point of view is more crucial than ever. In retail, merchandising options across various categories and many brands requires a carefully curated approach. Ulta Beauty sought to meet its guests’ needs while celebrating its brand partners within its Wellness Shop and more recently, its expansion into Intimate Wellness. Penny Coy, vice president of merchandising and Monica Arnaudo, chief merchandising officer, join us on stage to share insights about how The Wellness Shop at Ulta Beauty came to be, learnings to date and where wellness is headed.

Making Beauty a More Inclusive Place

As consumers continue to demand products that reflect inclusive values and diverse identities, how is the industry flexing to welcome brands that have historically had less access to critical investment? Join Goodlight co-founder David Yi and Landing International founder and CEO Sarah Chung for an eye-opening discussion about expanding diversity and inclusivity in our industry. David will share his vision for reimagining the beauty landscape beyond the gender binary while Sarah will dig into the ways that technology can level the retail playing field for minority-owned and women-owned brands.

Striking a Narrative Balance Between Clean and Clinical

Beekman 1802 may be known for its clean goat milk-based formulations, but the brand has sought to stress that goal milk can also be clinically efficacious. Beekman 1802 has leaned into the microbiome narrative through various communication strategies, including TikTok and live-stream shopping in 2022. Jill Scalamandre, CEO of Beekman 1802, will speak on how Beekman 1802 started as a lifestyle brand but is evolving into a science-driven brand to stay ahead of the curve.

More than Skin-Deep: Empowering Next-Gen to Make Skincare Decisions

Today and tomorrow’s skin care consumers are more diverse and connected than ever before, craving solutions personalized to their needs. Inundated with options and information, Neutrogena is taking a next-gen approach to educate consumers to make informed skin care decisions. Hear how the legacy brand is embracing community, partnerships, entertainment and technology to make skin care accessible for all.

Owning the Brand Story

From TikTok to Instagram and Reddit, influencers and beauty enthusiasts are sharing their unfiltered opinions on products and brands more than ever these days. In this session, Erica Culpepper, L’Oréal Group’s general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, will discuss how to lead and navigate a brand through the hills and valleys of organic discussion on social media. She will share her experiences with leveraging discussion on digital platforms like Reddit as well as content creator partnerships, while sharing her own leadership journey and the value of authentic leadership within an organization.

Taking a next-gen approach to marketing

Lunch

Afternoon Break

8-Minute Meetings

By invitation only

The 8-minute business meetings connect VIP beauty executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Join us for a cocktail to wrap day two of the summit, located at the hotel. Open to all.

Cocktails provided by Consumer Health

Dinner with Friends

No dinner plans? No problem. Join fellow attendees for a bite, located at the hotel. Costs are at your own expense.

After Hours Hangout

Wrap day two of the summit by joining fellow attendees for a drink, located at the hotel. Costs are at your own expense.

Breakfast

Welcome Back

Building Audiences in a Retailtainment World

In an attention economy, brands must provide value to the audiences they reach. And entertainment, whether through live-steam gaming or TikTok videos, is viewed as one key way to get your message heard. Benefit Cosmetics has invested in this approach through Twitch and Rival by hosting tournaments for live-stream gaming, sponsoring conventions, and leveraging gamers for product promotion through platforms Twitch and Rival. Benefit has also built up its TikTok presence, including new ad formats. Toto Haba, svp of marketing and communications for Benefit, will discuss how Benefit’s efforts have fared and the lessons being put into practice.

Turning returns into opportunity in a changing world

Returns no longer come last in the consumer shopping experience. They are more frequent and expensive than ever, creating both a challenge and opportunity for retailers. At the same time, shopper behavior around online shopping and returns continues to evolve. Learn how online returns can become a driving force for delivering shopper loyalty, saving money, retaining revenue, and boosting sustainability.

How Gen Z is Changing the Beauty Consumer Journey

When it comes to the world of teen skin care, it’s not your millennial’s market anymore. Shai Eisenman, the founder of Gen Z skin-care brand Bubble, will share insights from her startup’s research on the spending habits of a group of over 5,000 Gen Z consumers. She’ll discuss how the brand taps into Gen Z’s disruption of product discovery and path to purchase, including the role of TikTok, up-and-coming platforms, new purchase channels and generating an emotional connection for customers.

In Marketing, Start with The Customer

As inflation bites and consumers think twice before spending their hard-earned cash, acquiring new customers is increasingly challenging. So, it’s good to know you have a “secret weapon” in your arsenal, your customers. We know that on average existing customers spend more on the holidays. They are also more likely to stick around throughout the year. Today we have the ability to create an unprecedented level of personalization and deepen our customer relationships. With far greater understanding of who they are and what they want, we can trust our existing customers to lead the way. Join Optimove for valuable insights, tips, and tricks on how personalization and segmentation help you nourish your existing customers, while ensuring maximum lifetime value.

Generating & Building Community Wellness

Brand purpose has become a source of innovation within the beauty industry by driving brands to rethink narratives, bolster inclusivity through product development, and purpose driven marketing campaigns. Taydra Mitchell Jackson, CMO of Unilever’s Sundial Brands Division, will speak on how portfolio brands like SheaMoisture leverage community wellness as a business strategy, including bringing mass retail partners into the fold.

Key Takeaways

In this session, we will recap the entire three days worth of content.