Registration Opens

Opening Remarks

Elevating Brand Connection by Diversifying Influencer Communities

The rise of influencer communities has redefined connection and the path to purchase for beauty lovers everywhere. As consumers continue to seek out authentic brand experiences that shape their shopping habits, brands are leveraging their niche communities to create opt-in content that is engaging and inclusive to all. Hear from one brand exec about their unique approach to creating content that celebrates the inclusive future of beauty while elevating connection for all.

The Product Innovation Pipeline: From Inspiration to Realization

In the competitive beauty startup landscape, unique products are key for capturing consumers’ attention and market share. In this session, one founder will walk us through their product development process, from the first idea spark to finding eco-friendly packaging options and inspiring consumers through creative campaigns and an emphasis on self-discovery, expression, and mental health.

Session with Attentive

What Comes Next for Heritage Brands

The beauty category was going through significant upheaval even before the onset of the Covid-19 pandemic. In mass channels, the emergence of indie challenger brands created more options for consumers, while prestige channels confronted changing consumer values. In this session, one executive will speak to these challenges across all its brands, diving into the company’s strategy to enhance its social and community presence,
emphasis on empowerment, and go-to-market strategies.

Session with Google

How to Win the Next Disruption In Beauty

The last three years have been transformational in the beauty industry; trends are accentuated and accelerated due to emerging platforms and new ways to reach consumers. Now the beauty industry is facing a major disruption: the collapse of the marketing funnel. In this session,
one execuitve, will discuss how marketers can adapt to this new normal using data, structure, and some strategies from drought management.

Networking Break

Challenge Board and Sandbox Presentations

Brands only.

Join us for a breakout session where we will create a challenge board and have an open and candid discussion about the industry.

VIP Welcome Reception

By invitation only.

8-Minute Meetings

By invitation only

The 8-minute business meetings connect VIP beauty executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Dinner with Strangers

Join fellow attendees for dinner to wrap up day one of the summit. Costs are at your own expense.

After Hours Hangout

Meet fellow attendees for a cocktail to close out day 1. Costs are at your own expense.

Breakfast & Registration Re-Opens

Working Groups

We’ll split into two breakout groups to discuss challenges and solutions in more detail.

Glossy Glam Break

Join us for a special networking break where attending brands will be activating and sharing products.

Welcome Back

More than Skin-Deep: Empowering Next-Gen to Make Skincare Decisions

Today and tomorrow’s skin care consumers are more diverse and connected than ever before, craving solutions personalized to their needs. Inundated with options and information, one brand is taking a next-gen approach to educate consumers to make informed skin care decisions. Hear how the legacy brand is embracing community, partnerships, entertainment and technology to make skin care accessible for all.

Sponsor Session

The New Table Stakes for Beauty

Inclusivity, sustainability, and ingredients are becoming increasingly core to the new mainstream beauty consumer. In this session, one brand founder will discuss how the startups are disrupting the beauty industry, including their approach to brand ethos and what the modern customer expects from a brand.

Session with MagicLinks

Breaking the Digital Mold for Makeup

From emerging social platforms to new types of product collaborations, the makeup marketing landscape is constantly changing. In this session, we will discuss one brand’s digital strategy as it embraces its refreshed brand ethos via new platforms like TikTok and Twitch, pop culture collaborations, and more.

Lunch

Afternoon Break

8-Minute Meetings

By invitation only

The 8-minute business meetings connect VIP beauty executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Join us for a cocktail to wrap day 2 of the summit.

Dinner with Friends

Meet up with fellow attendees for dinner. Costs are at your own expense.

After Hours Hangout

Wrap up evening 2 with a cocktail. Costs are at your own expense.

Breakfast

Welcome Back

How Gen Z is Changing the Beauty Consumer Journey

When it comes to the world of teen skin care, it’s not your millennial’s market anymore. The founder of a Gen Z skin-care brand, will share insights from their startup’s research on the spending habits of a group of over 5,000 Gen Z consumers. They’ll discuss how the brand taps into Gen Z’s disruption of product discovery and path to purchase, including the role of TikTok, up-and-coming platforms, new purchase channels and generating an emotional connection for customers.

Sponsor Session

Building an Audience in a Retailtainment World

In an attention economy, brands must provide value to the audiences they reach. And entertainment, whether through live-steam gaming or TikTok videos, is viewed as one key way to get your message heard. One brand has invested in this approach through Twitch. The brand has also built up its TikTok presence, including new ad formats. A brand executive, will discuss how their efforts have fared and the lessons being put into practice.

Session with Perfect Corp

Owning the Brand Story

From TikTok to Instagram and Reddit, influencers and beauty enthusiasts are sharing their unfiltered opinions on products and brands more than ever these days. In this session, a brand general manager, will discuss how to lead and navigate a brand through the hills and valleys of organic discussion on social media. They will share their experiences with leveraging discussion on digital platforms like Reddit as well as content creator partnerships.

Key Takeaways

We’ll wrap the summit by going over the key takeaways from the three days of content.