In recent years, the wellness industry has experienced significant growth and innovation, driven by a growing consumer interest in self-care, holistic health, and natural remedies. That rapid acceleration stems from consumers who are seeking new and innovative ways to look after their own health and well-being. While the coronavirus pandemic had a significant impact on the industry, it has also highlighted newfound importance of self-care and wellness with consumers, and is likely to accelerate growth and innovation in the years to come.