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Beauty
Glossy Pop Newsletter: Smashbox aims to reclaim relevance by refocusing on its OG products
Aug 22, 2025
In 2000, Smashbox launched The Original Photo Finish Smooth & Blur Oil-Free Primer, which, in the 25 years since, has been repackaged several times, but never reformulated. "It is an icon," said Michelle Shigemasa, Smashbox's global gm. Since 2000, Smashbox has sold 20 million units of the SKU, and today, one Photo Finish Smooth & Blur Primer is sold every minute in North America.
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