Beauty

On Tuesday, plant-based hair-care brand Sienna Naturals released the first in a series of videos for its new "Rooted in Real" campaign, featuring Issa Rae, actress, writer, producer and co-founder of the brand. The 13-year-old hair-care brand, originally founded by Hannah Diop, is focused on repairing hair health from the root, starting with the scalp. Rae later joined as co-owner and face of Sienna Naturals in 2020.