For today’s fragrance brands, feeling good is as important as smelling good
Charlotte Tilbury expanded her namesake makeup brand to fragrance in April with the launch of six scents designed to trigger specific moods. Bella Hadid’s Orebella fragrances launched this spring, too, and are built around “aura enhancing” essential oils. Perfume newcomer Noyz, from Pattern by Tracee Ellis Ross incubator Beach House Group, debuted at Ulta last month and has donated to organizations like Campaign Against Living Miserably. And last week, fitness guru Tracy Anderson debuted her first fragrance, which invites users to connect with their “higher self.”