Beautycounter alum and Ritual chief impact officer Lindsay Dahl on how to lead a mission-driven brand
Lindsay Dahl, the chief impact officer at Ritual traceable supplements, joins the Glossy Beauty Podcast to discuss the ins and outs of educating consumers about traceability and sustainability — which Ritual is known for — as well as the lessons she learned as BeautyCounter’s head of mission for seven years. She also speaks about the biggest issues plaguing the supplement space today, such as contamination, purity and unsubstantiated claims, as well as the changes taking place at Ritual, including a recent shift from its DTC subscription model to an omnichannel strategy that includes retailers like Target and Whole Foods.