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Beauty
With the launch of Silverist, gray hair enters the beauty conversation
Aug 28, 2024
The lack of efficacious options for founder Evelyn Wang's gray hair is what prompted her to begin researching and developing her own line of products in 2019. This week, the Estée Lauder Companies and L'Oréal Paris alum launches The Silverist with three products formulated for gray hair and plans to target women over 40.
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