Beauty

Charli XCX and full-body deodorant have something in common: Both have had an explosive 2024. What's more, there's a connection in that Charli's tour, with Australian pop star Troye Sivan, was dubbed the "Sweat" tour. The tour's Los Angeles dates at the Kia Forum, on October 15 and 16, happened to align with Dove's latest launch — the brand's Whole Body Aluminum Free Invisible Deodorant Spray was hitting the shelves of Target and landing on Amazon at the same time. So, Dove found a way to host a marketing activation at the tour to celebrate it.