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Beauty
E.l.f. Beauty, Kosas and TikToker Kensington Tillo on effective brand-influencer partnerships
Aug 18, 2023
In this panel discussion, which took place at Glossy's Beauty Pop event in July, E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for brands partnering with influencers, exploring the key elements that make these collaborations successful.
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