We want to hear from you:
Take this quick survey to help Glossy improve our products & be entered to win a $50 gift card.
Ad rendering preventing in staging
Ad position: web_leaderboard_
Ad position: web_leaderboard_
Beauty
Beauty & Wellness Briefing: Why Sephora tapped Lyft to compete with Amazon’s Prime Day sale
Jul 15, 2025
This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon's Prime Days sale through discounted rides to Sephora stores. Additionally, L’Oréal-owned Maybelline sponsors WWE wrestling, Wonderskin becomes an Amazon category leader, and executive moves at Superdrug, Galderma and Nest New York.
Latest Stories
The Glossy Beauty Podcast See More
Special Crossover Episode: The Shopper’s Black Friday Playbook Nov 27, 2025
T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category, plus news Nov 20, 2025
Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts, plus news Nov 6, 2025
Ad rendering preventing in staging
Ad position: web_mid1
Ad position: web_mid1
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu