Beauty

This week, I checked in with Sephora CMO Zena Arnold and Lyft evp Suzie Reider to learn about last week’s “delivered to beauty” activation, which provided direct competition to Amazon's Prime Days sale through discounted rides to Sephora stores. Additionally, L’Oréal-owned Maybelline sponsors WWE wrestling, Wonderskin becomes an Amazon category leader, and executive moves at Superdrug, Galderma and Nest New York.