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Beauty
How GuruNanda is leveraging its runaway success on TikTok Shop into an Ulta Beauty brick-and-mortar debut
Jul 28, 2025
Oral care brand GuruNanda conquered TikTok Shop by selling millions of dollars of mouthwash, electric toothbrushes and whitening strips during the retailer’s 2024 prime. Today, CEO Puneet Nanda has refocused the company’s marketing prowess on its first specialty beauty brick-and-mortar retail launch with Ulta Beauty. Nanda sat down with Glossy to share the ups and downs of the company’s runaway success on TikTok Shop and why brick-and-mortar beauty retail is his new focus.
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