This Gen-Z influencer is one of the established and breakout names informing beauty and, more importantly, culture today. More from the series →
While little sister Charli D’Amelio is the reigning queen of TikTok, Dixie D’Amelio is trailing closely behind as one of the app’s leading creators with 51 million followers.
The Connecticut native, 19, is best-known on the app for completing dance challenges and pursuing a music career. (She signed a record deal with L.A. Reid’s label HitCo Entertainment in August 2020.) But the former resident of TikTok’s elite Hype House mansion has also found a place for herself on the beauty side of TikTok. There, she sports bold makeup looks or expertly fills in her perfectly manicured eyebrows. Ultimately, it’s versatility that makes her appearance so relatable to her audience. She sports eye-catching glam looks, yet is comfortable wearing minimal makeup, frequently flaunting only her freckles and pearly white smile.
“I like seeing different tricks and tips people have when doing their eyeshadow,” D’Amelio said, of what she picks up from TikTok. “Whether it’s using a piece of tape to help their eyeliner look sharper or a trick on how to blend their shadows, there’s always something super interesting and helpful.”
D’Amelio’s newfound knowledge in the beauty space has made her a natural match for Morphe 2, a makeup and skin-care collection launched with sister Charli D’Amelio in July 2020. The collection, which includes lip glosses, sheer foundation, jelly eye shimmers and basic skin-care necessities, is a fitting segue into beauty for the newbie or minimalist.
“The Perk Up Cheek & Lip Color in Hibiscus Hottie is one of my favorites,” said D’Amelio. “It looks like a super bright red, but it goes on sheer, and you can build up the color depending on your look. I like to dot it on the apples of my cheeks or swipe it on my lips for a natural-looking flush.”
Ad position: web_incontent_pos1
If it weren’t for her time on social media, she may not have developed an interest in the beauty space. “I used to not really care about doing my makeup, but now I love trying out the trending products that I see on TikTok to see what works and what doesn’t for me,” said D’Amelio.
Getting an insider’s look at the industry has been rewarding for the online personality, who praises Morphe 2 for giving her hands-on experience.
“It’s not often that a brand asks the faces of the campaign to weigh in on product details or photo shoot inspo,” said D’Amelio. “The Morphe 2 team took the time to listen and apply our feedback, and it made the process fun and collaborative.”
Ad position: web_incontent_pos2
To see all 24 Gen-Z names defining beauty, click here.
