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The Glossy Fashion Awards

The Glossy Fashion Awards recognize the companies transforming the fashion industry.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

View the winners

Key Dates

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Categories

  • Creative Director of the Year

    Awarding the creative director that has most successfully achieved set goals.

  • Best Use of Instagram

    Awarding an Instagram strategy (Shop, Live, Stories, etc.) that has most successfully achieved set goals.

  • Best Use of TikTok

    Awarding a TikTok strategy that has most successfully achieved set goals.

  • Best Use of YouTube

    Awarding a YouTube strategy (Shorts, Live, Stories, etc.) that has most successfully achieved set goals.

  • Best E-Commerce Experience

    Awarding the e-commerce strategy that has successfully driven revenue and/or engagement for a fashion brand.

  • Best Experiential Marketing Activation

    Awarding the experiential marketing activation that has most successfully achieved set goals.

  • Best In-Store Experience

    Awarding the physical retail strategy that has most successfully achieved set goals.

  • Best Back-End E-Commerce Technology

    Awarding a platform or vendor that has most successfully helped e-commerce brands streamline their business and achieve set goals.

  • Best Brand Collaboration

    Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved set goals.

  • Best Use of Video

    Awarding a video strategy that most effectively drove audience engagement for a fashion brand.

  • Best Use of Technology

    Awarding a brand whose use of technology has most significantly enhanced the customer experience and/or sales.

    Last Winner:
    truSculpt flex+ by Cutera
  • Best Launch Campaign

    Awarding a product, category, or sub brand launch campaign that most successfully generated buzz and audience engagement.

    Last Winner:
    VIRTUE Worldwide (on behalf of Canada Goose)
  • Most Personalized Shopping Experience

    Awarding the brand that has provided the most cohesive and personalized experience for customers across channels.

    Last Winner:
    Ring Concierge
  • Best Strategy Pivot

    Awarding the strategy that, following changes due to the changing demands of the industry, was able to successfully achieve set goals.

    Last Winner:
    TOMS - New Impact Strategy
  • Best Resale Business

    Awarding the resale business that has most successfully achieved set goals.

    Last Winner:
    Rebag
  • Inclusive Brand of the Year

    Awarding the most inclusive fashion brand that embraces people of all races, ages, genders, incomes, and more.

    Last Winner:
    Summersalt
  • Sustainable Brand of the Year

    Awarding the most sustainable fashion brand that is built on green practices, equality, animal welfare, and ecological integrity.

    Last Winner:
    Koio
  • Best CSR Initiative

    Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

  • Best Fashion Marketplace

    Awarding the fashion marketplace that has most successfully achieved set goals.

    Last Winner:
    FashWire B2B2C Global Innovative Marketplace
  • Best Breakthrough Startup

    Awarding the emerging fashion brand that has most successfully established its brand and grown its business.

    Last Winner:
    The House of LR&C - Launch of The House of LR&C
  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

    Last Winner:
    Vuori - Founder and CEO Joe Kudla
  • Fashion Retailer of the Year

    Awarding the retailer that has most successfully achieved set goals.

    Last Winner:
    Rebag - Fashion Retailer of the Year
  • Fashion Brand of the Year

    Awarding the brand that has most successfully achieved set goals.

    Last Winner:
    SKIMS
  • Best Use of the Metaverse

    Recognizing the best use of the metaverse by a fashion brand in order to market and sell to customers.

  • Best Use of Liveshopping

    Awarding a liveshopping campaign that has most effectively drove sales for a fashion brand.

  • Best Breakthrough Product Innovation

    Recognizing the product innovation by a fashion brand that has most successfully achieved set goals.

    Last Winner:
    You Go Natural
  • Best Retail Partnership

    Awarding the retailers that have best leveraged their partnership to serve customers and meet business objectives.

    Last Winner:
    Faire & WGSN
  • Best Rebrand

    Recognizing the rebrand by a fashion brand that has been most successful in reorienting the brand’s positioning.

    Last Winner:
    Vibrant Body Company
  • Best Influencer/ Celebrity Brand or Collaboration

    Awarding an influencer and/or celebrity brand or collaboration that has most successfully achieved set goals.

    Last Winner:
    VIRTUE Worldwide (on behalf of Canada Goose)

Judges

  • Véronique Halbrey
    EXECUTIVE CREATIVE DIRECTOR
    SPRING STUDIOS
  • Erin Cavanaugh
    CEO AND CO-FOUNDER
    SEE ROSE GO
  • Olivia Landau
    FOUNDER & CEO
    THE CLEAR CUT
  • Adriana Epelboim
    CO-FOUNDER AND CREATIVE DIRECTOR
    ALEPEL
  • Rachel Goldflam
    VICE PRESIDENT, MARKETING AND COMMUNICATIONS
    DAVID YURMAN
  • Sarah Davis
    FOUNDER, PRESIDENT & CCO
    FASHIONPHILE
  • Sabina Lazarz-Daniels
    AMERICAS DIGITAL BUSINESS, SR. DIRECTOR
    GUCCI
  • Jessamyn Myers
    SENIOR DIRECTOR, BRAND MARKETING
    OAKLEY
  • Jillian Borde
    SENIOR MANAGER, GLOBAL INTEGRATED MARKETING
    TORY BURCH
  • Taylor Long
    FOUNDER & CEO
    NOMADS SWIMWEAR
  • Jane Paradis
    FOUNDER
    JANE WIN JEWELRY
  • Dave Canfield
    HEAD OF CORPORATE STRATEGY AND BUSINESS DEVELOPMENT
    SAKS OFF 5TH
  • Edina Sultanik
    GLOBAL DIRECTOR, BRAND COMMUNICATIONS AND PARTNERSHIPS
    SPERRY

Past Winners

  • Aerie
  • Burberry
  • Fashionphile
  • FRAME
  • The Knot
  • NAADAM
  • Neiman Marcus
  • YOOX NET-A-PORTER GROUP
  • Rent the Runway
  • Rothy's
  • ShopStyle
  • Stitch Fix
  • Stuart Weitzman
  • Swimsuits For All
  • ThirdLove

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

  1. Judges score each question within the entry form based on our criteria.
  2. These are then combined to create an overall score for each entry.
  3. All judges’ scores are totaled.
  4. Judges meet to discuss entries and agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team at awards@glossy.co.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.