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The Glossy Fashion Awards

The Glossy Fashion Awards recognize the companies transforming the fashion industry.

Planning to submit next year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here. Sign up below to receive reminders about deadlines, tips on entering, recommendations on categories and more.

Sign up below for deadline reminders where you’ll be the first notified.

Key Dates

  • Next Opening: January 2023
  • Early Deadline: Mar 02, 2023
    $499 per entry
  • Regular Deadline: Apr 13, 2023
    $599 per entry
  • Last Chance Deadline: May 25, 2023
    $729 per entry

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Categories

  • Best Use of the Metaverse

    Recognizing the best use of the Metaverse by a fashion brand in order to market and sell to customers.

  • Best Use of Liveshopping

    Awarding a liveshopping campaign that most effectively drove sales for a fashion brand.

  • Best Breakthrough Product Innovation

    Recognizing the product innovation by a fashion brand that was most successful in improving the product, generating awareness and increasing sales.

  • Best Retail Partnership

    Awarding the retailers that have best leveraged their partnership to serve customers and meet business objectives.

  • Best Launch or Rebrand

    Awarding a product, category, sub-brand launch campaign or rebrand that successfully generated buzz and audience engagement and improved brand positioning.

  • Best Influencer Partnership

    Awarding an influencer partnership that has most successfully achieved campaign goals.

  • Best Use of Technology

    Awarding a brand whose use of new technology has most significantly enhanced the customer experience. Note: One winner will be selected, by Glossy, from those submissions to this category in both the Glossy Fashion and Glossy Beauty Awards.

  • Best Strategy Pivot

    Awarding the strategy that, following changes due to external factors, was able to successfully deliver desired goals.

  • Best Use of Video

    Awarding a video strategy that most effectively drove audience engagement for a fashion brand.

  • Best Omnichannel Experience

    Awarding the brand that has provided the most cohesive and on brand experience for customers across channels.

  • Best Resale Company

    Awarding the resale company that has most consistently met or exceeded set goals and has gained a core following.

  • Best Sustainability Initiative

    Awarding an initiative that was successful in decreasing a company’s carbon footprint through eco-friendly products or mission-driven marketing.

  • Best CSR Initiative

    Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

  • Best Fashion Marketplace

    Awarding the fashion marketplace which has best supported the sales and exposure goals of both startup and established fashion brands.

  • Most Inclusive Brand

    Awarding the fashion brand with the best offerings for everyone.

  • Best Brand Collaboration

    Awarding a collaboration (brand x brand or brand x agency) that has most successfully achieved campaign goals.

  • Best Breakthrough Startup

    Awarding the emerging fashion brand that has successfully established a core following in the industry.

  • Founder of the Year

    Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.

  • Fashion Retailer of the Year

    Awarding the retailer that has most consistently met or exceeded set goals.

  • Fashion Brand of the Year

    Awarding the brand that has most consistently met or exceeded set goals.

Judges

  • Nicole Miller
    FOUNDER, DESIGNER
    NICOLE MILLER
  • Amira Rasool
    FOUNDER & CEO
    THE FOLKLORE
  • Olivia Landau
    CEO
    THE CLEAR CUT
  • Adriana Epelboim
    CO-FOUNDER & CREATIVE DIRECTOR
    ALEPEL SHOES
  • Kate Davidson Hudson
    EDITOR-IN-CHIEF
    LUISAVIAROMA
  • Maria Borromeo
    FOUNDER/CREATOR & CEO
    CLHU
  • Sarah Davis
    FOUNDER & PRESIDENT
    FASHIONPHILE
  • Erin Cavanaugh
    CEO & CO-FOUNDER
    SEE ROSE GO
  • Rachel Goldflam
    VICE PRESIDENT, MARKETING & COMMUNICATIONS
    DAVID YURMAN

Past Winners

  • Aerie
  • Burberry
  • Fashionphile
  • FRAME
  • The Knot
  • MATCHESFASHION
  • NAADAM
  • Neiman Marcus
  • YOOX NET-A-PORTER GROUP
  • Rent the Runway
  • Rothy's
  • ShopStyle
  • Stitch Fix
  • Stuart Weitzman
  • Swimsuits For All
  • ThirdLove

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

  1. Judges score each question within the entry form based on our criteria.
  2. These are then combined to create an overall score for each entry.
  3. All judges’ scores are totaled.
  4. Judges meet to discuss entries and agree on the category winner.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practices. Permission will be sought from entrants before publishing.

Contact

For more information, contact our awards team.
For sponsorship opportunities, contact our sales team.
Interested in being a judge? Fill out the form here.