Zofia Zwieglinska

Zofia Zwieglinska

Zofia Zwieglinska is the international fashion reporter at Glossy. Her work is focused on covering luxury fashion in Europe and innovation with sustainability and web3. She has previously written for The Times, ELLE UK and WWD.

Zofia Zwieglinska

Zofia Zwieglinska is the international fashion reporter at Glossy. Her work is focused on covering luxury fashion in Europe and innovation with sustainability and web3. She has previously written for The Times, ELLE UK and WWD.

  • Luxury industry set to reach $1.6 trillion in sales this year

    According to a November study by the management consultancy Bain and the Italian luxury association Altagamma, the global luxury market is projected to reach $1.6 trillion in 2023 sales, marking an 8-10% increase from 2022. Growth is set to outpace that of the last few years, with sales surpassing pre-pandemic...

  • Why Australasian beauty brand Emma Lewisham is seeing success in the UK

    In September, 4-year-old New Zealand-based skin-care brand Emma Lewisham launched in the U.K. at multi-brand retailer SpaceNK. SpaceNK has been on a mission to expand its selection of skin-care brands from Australasia over the last couple of months as local customers are demanding more advanced sun protection in their skin-care...

  • IWC Schaffhausen launches Snap experience, amid the platform’s push for luxury partners

    Snapchat and Swiss watch manufacturer IWC Schaffhausen have partnered to create the first of its kind virtual shopping experience using Bitmoji, Snap’s customisable avatar. It comes as luxury brands see more opportunity in digital fashion through Snap and Meta. 

  • Fashion Briefing: Can the Anti-Black Friday movement work for customer acquisition?

    This year, brands are using Black Friday to test new retail and marketing strategies. With even massive companies like Walmart expecting more cautious consumer spending this holiday season, more brands are seeing the shopping event as being less about offering deals and more about being a tool for customer acquisition...

  • Matt Cleary, TikTok | Glossy 50 2023

    Matt Cleary leads the enterprise retail sector at TikTok, focusing on ad solutions and partnerships between brands and the platform. The brands range from mass to luxury and include those under the Richemont umbrella which have grown their presence on TikTok in the last year.

  • P.J. Smith, Humane Society of the United States | Glossy 50 2023

    The fur-free movement may have started in the ’90s with brands like Calvin Klein, but it is still far from over. As the director of fashion policy at animal rights company The Humane Society of the United States since 2019, P.J. Smith has been at the forefront of its ongoing...

  • Melitta Baumeister, Melitta Baumeister | Glossy 50 2023

    NYC-based Melitta Baumeister, known for its voluminous garments, first gained traction when Rihanna wore a jacket from its first fashion show. This year, the brand’s Parsons-trained namesake designer won the CFDA/Vogue Fashion Fund, joining former winners including Phillip Lim and Telfar Clemens. Heading into 2024, she plans to build on...

  • Lilian Rincon, Google Shopping | Glossy 50 2023

    As the head of consumer shopping across Google, Lilian Rincon has been at the center of the company’s rollout of AI features, which started in 2016 with the Google Home device. That includes its virtual apparel and beauty try-on tools and its product recommendations, all of which are meant to...

  • Jenna Lyons, LoveSeen | Glossy 50 2023

    The former J.Crew executive creative director, Jenna Lyons, made headlines this year by becoming a cast member of the 14th season of “The Real Housewives of New York City.” In 2020, Lyons said she didn’t ever want to do reality TV, but it was her 3-year-old eyelash business, LoveSeen, that...