Scandinavian fashion brands Rotate and Remain released an exclusive collaboration on Monday with metaverse platform Ifland. Launched in July 2021 by SK Telecom, South Korea's largest mobile provider, Ifland has 12.8 million users. 

On Thursday, Rent the Runway announced a partnership with Amazon Fashion centered on selling both used rentals and new, unworn pieces from its Design Collective line on the marketplace. The Design Collective, first announced by Rent the Runway in 2018, has so far functioned as a house label. It's made...

The fourth most popular brand online, H&M, has been dabbling in virtual garments and gaming for the last six years. Its main metaverse content focus is sustainability — although it has no plans to shift any portion of its core production to virtual clothes. 

Fashion companies are contending with a tough end to the financial year, which shows no sign of letting up. Layoffs and a worsening economic outlook created by inflation are leading to store closures in traditional retail environments. At the same time, there's a need among brands to address the growth...

Brands are realizing that consumers aren't in-tune with innovative web3 concepts, leading many to reign in their tools, marketing and language to engage the everyday shopper. Web3-native fashion brand RSTLSS, created by London-based designer Charli Cohen, is leveraging apps and TikTok to bring groups including Roblox gamers and trend-setting teens...

Fashion companies are aiming to avoid allegations of greenwashing after years of outcries and lawsuits, ushering in green hushing as a new corporate practice.

Legislation is coming for brands and fashion businesses this year, ending a long history of self reporting and regulation for the fashion industry on its climate impact. Some of the legislation is set to impact brands as early as the spring and will affect them in different ways across the...

There was much movement across fashion and the metaverse in 2022. That included the first Metaverse Fashion Week, the launch of phygital events and garments, the explosion of fashion on Roblox, and the realized importance of virtual communities for brands.

Launched in 2021, YouTube Shorts now has over 1.5 billion global monthly users who drive more than 30 billion views per day. According to fashion companies using Shorts, the short-form videos are effective at getting eyes on their longer-form content and big-investment events. And Shorts are set to become a...