NYFW Briefing: Collina Strada’s Hillary Taymour on the cost of fashion shows Hillary Taymour, the designer behind 15-year-old Collina Strada, has previously been outspoken about the high costs of runway shows. And, as she tells it, NYFW isn't a suitable marketing tool for every brand.
How fashion brands rode the Super Bowl wave This year's halftime show featured Usher wearing designs by Ib Kamara’s Off-White, among other popular fashion brands, but it wasn't the event's only fashion moment.
Boss embraces large-scale holograms for new campaign featuring Gisele Bündchen Boss is featuring model Gisele Bündchen and actor Lee Minho as 20-meter-high holograms projected in London's Potters Fields Park, beside Tower Bridge. The activation, which is running from Wednesday evening until Thursday morning, is meant to promote the brand's spring-summer 2024 collection and announce model Gisele Bündchen as a Boss...
Luxury Briefing: How LVMH is tackling luxury returns with AI “Currently, depending on which brand it is, the return rates [for LVMH brands] are typically between 20-30%,” said Anders Lange, LVMH in-house Committee member, who guides the strategic retail direction for Louis Vuitton, Christian Dior, Givenchy and Sephora, among others. “And for every return on that, there's 14-15% return fraud."
Zachary Prell’s second menswear act champions comfort and versatility After shuttering his namesake brand last year due to structural issues caused by the pandemic, according to the designer, Zachary Prell is back with a new luxury menswear brand celebrating the Lower East Side.
Burberry aims to hire from outside the fashion industry, as first UK Fashion DEI report is released A January 23 report published by the British Fashion Council, incubation platform The Outsiders Perspective, learning and development platform The Fashion Minority Report, and consulting company McKinsey reveals that most U.K. fashion firms lag in leadership inclusivity, with people of color and women underrepresented in executive roles.
As Apple’s Vision Pro sells out, customers queue for Puma’s VR experience To enable its new “Smallest Gym in the World” fitness experience, Puma is teaming with Meta and its Quest 3 mixed reality headset. The physical gym, which launched on January 11 inside the Puma store in Hackesche Höfe, Berlin, attracted 160 booked appointments and long queues of customers eager to...
Birkenstock focuses on premium products, as revenue jumps 20% Birkenstock is building up its U.S. business with premium quality products, including its Boston sandal, as well as new sales channels, like stores catered to runners. At the same time, the brand is leaning into market scarcity, which has worked to boost its desirability and margins.
Skiwear brands are strategizing to expand amid crowding in the market Brands have been flocking to ski towns including Aspen, St. Moritz and Gstaad. Considering the crowding in these markets, traditional skiwear brands like Bogner and Fusalp are now looking elsewhere to acquire customers.