Crocs SVP, CMO Heidi Cooley: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Dorsey Founder and CEO Meg Strachan: 2023 Top Marketers In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
The North Face CMO Sophie Bambuck: Top Marketers 2023 In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.
Chico’s CEO Molly Langenstein on ‘drawing outside the lines’ to build brand community At the Glossy Fashion & Luxury Summit this week, Molly Langenstein, CEO and president of Chico’s FAS Inc., spoke onstage about the innovative ways the company builds community using multiple channels.
Maison Francis Kurkdjian’s Marc Chaya: ‘We use marketing at the service of creativity’ On this week’s Glossy Beauty Podcast episode, Maison Francis Kurkdjian CEO Marc Chaya discusses how the brand is disrupting traditional gender norms in fragrance, how Baccarat Rouge 540 became such a massive hit and why the brand doesn’t work with traditional celebrity ambassadors.
Luxury Briefing: Experiences for the 1% are hyper-personalized, curated and private Today, brands and marketplaces are pulling out all the stops to deliver value through one-of-a-kind experiences for high-spend customers. For most luxury brands and marketplaces, a large portion of their revenue now comes from top customers, as entry- and mid-level customers are more affected by higher prices and economic instabilities.
Demand for local denim production is on the rise A growing number of brands are prioritizing supply chain innovation and sustainability, driven by rising costs and growing customer demand. At the same time, small-batch "craft" denim is rising in popularity. According to a report from the World Economic Forum, new small-scale factories could create 4.5 million jobs globally by...
Inside summer-focused brands’ immersive marketing activations for Cannes and Memorial Day Lilly Pulitzer and Vilebrequin have built out their brand worlds in fresh ways, leveraging summer-themed events and new retail locations.
Brands are pairing customer service associates and AI to improve the shopping experience AI-assisted virtual live sales associates are improving the bottom line for brands, while helping to make the online shopping experience more personable and also reducing product returns. While more brands invest in AI chatbots, human-AI collaboration is having more positive effects.