Weekend Briefing: How Scandi brands brought AI to the catwalk The big four fashion weeks have yet to begin, but last week, Copenhagen Fashion Week played out a refreshing mix of newer and older Scandi brands.
Aerie is prioritizing localization and bras for fall For fall, American Eagle Outfitters-owned Aerie, best known for its lifestyle and intimates products, is running a multi-part ad campaign. At the center is an NYC-based Aerie Hidden Gems Marketplace featuring the brand's coziest products, as well as a broader bra customer acquisition play.
Rixo’s Henrietta Rix on Brexit, US expansion and the issues with bridal shopping On the Glossy Podcast, co-founder Henrietta Rix discusses the brand’s plans for the U.S., its new category strategy, the need for more inclusive sizing in the contemporary fashion market, the brand effects of Brexit and Rixo's mission to redefine accessible bridal shopping experiences.
Ahluwalia introduces digital IDs with its fall 2023 collection On July 20, U.K.-based contemporary designer Priya Ahluwalia launched her namesake brand's digitally connected fall 2023 collection. Through an integrated QR code, the pieces provide customers with access to brand storytelling, while providing the brand access to customer data.
Weekend Briefing: Birkenstock mulls IPO after cameo in ‘Barbie’ Sandal brands don’t typically come for IPO’s, but L Catterton-owned Birkenstock is going against the grain with a reported September listing.
Fashion Briefing: What are the brand advantages of owning stores and factories? This week, we explore the recent supply chain and store acquisitions, and what they mean for brands aiming to future-proof their businesses.
Kurt Geiger is putting ‘a lot of capital’ into retail as it expands to the US The British footwear and accessories company has over 70 standalone stores and is carried in 100 retail departments in the U.K., including Nordstrom, Bloomingdale’s and Harrods. Now it is hoping to reach similar success in the U.S., opening 4-6 new retail locations after securing $190 million of additional funding in...
How AI could boost the resale market One of the more promising applications for AI in fashion is in resale. As such, the technology could be instrumental in fueling a more circular economy.
With rebrand, Claire’s leans into AI and web3 As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement.